A personal shopper at 40 Duke, Selfridges

Why it is on the list

40 Duke is the home of personal shopping at Selfridges London. A multilingual team brings pieces from across the store to a private suite, one client at a time.¹ The brief can be a new-season wardrobe or dressing for an event, but also art, home design, hard-to-find pieces from a favourite brand or winery, fine jewellery and watches, or a made-to-measure commission. For a celebration they arrange gifts, cakes, hampers and flowers.¹ No membership is needed: anyone with an appointment has access to 40 Duke that day, including the Club Lounge and The Terrace, which serve food and drinks all day.²

For one bespoke suit, go to the tailor instead: Henry Poole is on this list.

How to get it

Email 40duke@selfridges.co.uk or call 020 7318 7757 and say what the appointment is for: a wardrobe update, an occasion, a gift or a commission.¹² If the guest cannot come to the store, the appointment can be held by video or telephone.³ The store opens 10:00 to 22:00 on weekdays, 10:00 to 21:00 on Saturday and 11:30 to 18:00 on Sunday.⁴

Discretion

The appointment takes place in a private suite, away from the shop floor.¹³ A guest who would rather not come in at all can take it by video or telephone.³